Adjacent Roles: Pivot Without Starting Over

Map your adjacency

List your strongest outcomes, then map roles that require the same outcomes with different tools or context. Use job post clustering to find repeat requirements and surface the top three adjacency bets.

Validate with conversations

• Run 5–10 short calls with people doing the role today.
• Ask about day-to-day outcomes, failure modes, and hiring signals.
• Confirm which proof reduces the most risk in interviews.

Pilot projects and timeline

1. Design one weekend project that proves 2–3 core outcomes.
2. Share results with your interview target group for feedback.
3. Iterate and expand to a case study over 4–6 weeks.