AI trends reshaping marketing
- Automation compresses execution cycles; strategy, orchestration and experimentation rise.
- Data/ML‑powered targeting and measurement shift budgets toward provable ROI.
- Content becomes abundant; distribution, narrative and proof become the moat.
What still needs humans
- Positioning, narrative design, and judgment under uncertainty.
- Ethics, brand risk management, and cross‑functional coordination.
- Original research, partnership building, and community leadership.
Roles evolving—not disappearing
- Growth/Performance Marketer → Growth Systems Architect
- Content Marketer → Distribution‑first Content Strategist
- Marketing Ops → Automation + Data Orchestrator
Skills and portfolio to build
- Ship a measurement pipeline: events, attribution, dashboards; publish results.
- Run a content distribution sprint: 3 articles → 10 channels, quantify reach and leads.
- Automate a lifecycle flow: leads → onboarding; report on lift and time saved.